Cerebral bureaucrats at the State Department have pissed away
$630,000 to earn more Facebook "likes," in an effort that struggled to reach its target audience. According to a sizzling Inspector General's report State did increase its "likes" from 100,000 to over 2 million but the report notes that it failed to reach the more mature and serious target instead getting " the kind of people who spend hours online liking government Facebook pages."
I presume you can't have too many Farsi speaking followers. State has two Farsi speaking Facebook and Twitter accounts. The report also mentions a "pervasive perception of cronyism" exacerbating its already "serious morale problem." Imagine that!
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