Tuesday, October 25, 2011
Monday, October 24, 2011
Media Monday: 'Regulation' Becomes The New Magic Word
Try this at home. This is from Tony Robbins himself. The word "because" is a magic word. You want to cut in front of everyone standing in queue at the copy machine. If you give them a reason to let you cut in line and your reason begins with the word "because" the copy people will allow you to cut in line. Whereas, if you just say "can I cut in line?" the answer will usuually be "No!"
What is interesting is that it doesn't matter all that much what verbiage follows "because." Everyone at the copier might be late with their deadline but "...because I am late with my deadline" will probably work like a key in a padlock. "Because" is a magic word. Try it.
"Regulation" is the new magic word. You can bet that it has been focus group-tested and has outperformed words like "control," "dominate," "crush" and "obliterate." If morality aand honesty have no merit at all (and those things mean nothing to Maddow, Reich and MSNBC) then one should use the words "regulate" and "regulation" as frequently as possible. Large portions of their viewing audience will support greater regulation, better regulation, tighter regulation regardless of their knowledge of the current regulatory environment. Magic words.
IT'S FASTER THAN 'HI BOB.' EVERY TIME THEY SAY "REGULATION" WE ALL TAKE A SWIG
What is interesting is that it doesn't matter all that much what verbiage follows "because." Everyone at the copier might be late with their deadline but "...because I am late with my deadline" will probably work like a key in a padlock. "Because" is a magic word. Try it.
"Regulation" is the new magic word. You can bet that it has been focus group-tested and has outperformed words like "control," "dominate," "crush" and "obliterate." If morality aand honesty have no merit at all (and those things mean nothing to Maddow, Reich and MSNBC) then one should use the words "regulate" and "regulation" as frequently as possible. Large portions of their viewing audience will support greater regulation, better regulation, tighter regulation regardless of their knowledge of the current regulatory environment. Magic words.
IT'S FASTER THAN 'HI BOB.' EVERY TIME THEY SAY "REGULATION" WE ALL TAKE A SWIG
Sunday, October 23, 2011
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