Red Eye Out Draws Morning Joe

Some people see MSNBC's fortunes as being inextricably linked to Obama's popularity. Now that Obama is deservedly sinking in a swirly of scandals MSNBC has been taking on water at an alarming rate. I have finally taken to occasionally watching the lean forward crowd as it blames mostly Darrell Issa for the administration's woes while it reminds viewer of the need to focus on jobs and immigration reform but the influx of a few gloating conservatives isn't enough to offset the loss of its once enthusiastic hope and change, Obamabot, minions. It is bad. It is so bad that Fox's Red Eye which airs at 3AM eastern out draws Morning Joe. Salon has more.

“Morning Joe” is the lowest rated of the big three cable news morning shows in both total viewers and the younger demographic. Fox News’ Red Eye — a show Fox airs at 3 in the morning — had more total and 25-54-year-old viewers in April 2013 than “Morning Joe” did. “Morning Joe” in April 2013 was down, from its April 2012 numbers, in total and in young viewers by a greater percentage than the rest of the network as a whole.
I’m not harping on “Morning Joe” because I think the show is representative of everything wrong with contemporary political elite thinking, though it is, but because it illustrates MSNBC’s larger problem: It’s a political talk show. Every other TV morning show is mostly fluff and weather. “Morning Joe,” instead of entertainment news updates, has a former member of Congress wave a newspaper at Mark Halperin for a while. MSNBC’s target audience may just be much less interested in listening to people talk about politics in spring 2013 than they were during an election year.