Wednesday, November 27, 2013

CNN & MSNBC lose nearly half thier audiences

If cable news seems a bit jaundiced this Thanksgiving Day try to remember there are some who have seen their fortunes decline and a bit of depression is forgivable. CNN and MSNBC have seen their ratings cut in half since the glory days of election year viewing. Year to year CNN has lost 48% of it audience while MSNBC shed 45% of its viewers. It was so bad that even Fox is down 18% from the peak.
The prime time slots were a real blowout. CNN was off 54% and 62% in the key demo while MSNBC dropped 50% and 57% in the demo. Fox was off 21% and 41% respectively.

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