Running a political party is probably harder than it looks but why don't the Republicans do what has worked for them in the past? In 1994 the GOP picked up 54 seats in an atmosphere that was not half as rancorous as it is today. They did this by promoting eight reforms and ten bills that were market-tested and hard to oppose. They called this The Contract With America.
It seems like a simple strategy. On most issues most of the time the Republican position lines up with the will of the people. They don't have to pass 3,000 page bills with fine print and a lot of horse trading to get their way. Unlike the Democrats, they don't have to deceive. (That is not to say that they are above deception but just that it is optional for Republicans.)
The GOP tried something like The Contract in 2010. It was a muddled document that was pretty much unreadable. The Republicans picked up 63 seats in November but they could have done even better. Dick Morris said that one hundred seats were in contention. Maybe with something a vision a little more concise...
Just six to ten bullet points that are already focus-group approved. Can you do that, Mr. Priebus? I didn''t think so.
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